As marketing departments grow, so will their presence on social media. And as their social media presence grows, so will their need to measure, plan, and re-plan what types of content they want to publish across each network.
If you’re looking for a way to deepen your social media marketing strategy — even further than the marketing plan template above — the following collection of social media marketing plan templates is perfect for you:
Download 10 social media reporting templates here.
In the above collection of marketing plan templates, you’ll get to fill in the following contents (and more) to suit your company:
- Annual social media budget tracking
- Weekly social media themes
- Required social media image dimension key
- Pie chart on social media traffic sorted by platform
- Social media post calendar and publish time
Below, let’s review the social media reporting templates, and what you’ll find in each one.
1. Social Media Questions
This template lists out questions to help you decide which social media management platform you should use.
Once you know what social media tactics you’re going to implement in your marketing plan, it’s time to figure out what channels are right for you. This template will help you do that.
2. Hashtag Holidays
If you’re going to lean in to social media in your marketing plan, you can use hashtag holidays to generate ideas.
These holidays are a great way to fill out your social media publishing schedule. With this template, you’ll get a list of all the hashtag holidays for the year.
3. Facebook Live Schedule
If Facebook live is one of the marketing tactics in your plan, this template will help you design an editorial calendar. With this template, you can organize what Facebook live’s you want to do and when.
4. Instagram Post Log
Are you going to begin using Instagram regularly? Do you want to increase your following? With this template, you can organize your Instagram posts, so everyone on your team knows what posts are going live and when.
Additionally, you can organize your assets and campaigns on this doc.
5. Paid Social Media Template
With this template, you can organize your annual and monthly budget for your paid social media calendar.
6. Social Media Audit
Conducting a social media audit? You can use this template to help you gather the right analytics.
7. Social Media Editorial Calendar
With this template, you can organize your social media editorial calendar. For example, you can include social media posts for each platform, so your team knows what’s going live on any given day.
8. Social Media Image Sizes
With this template, your team can have the latest social media image sizes handy. This template includes image sizes for all major social media platforms, including Facebook, Instagram, and Twitter.
9. Social Media Marketing Proposal
With this template, you can create an entire social media marketing proposal. This will outline the social media goals, scope of the work, and the tactics that you plan to implement.
10. Social Media Reporting Template
With this template, you’ll gain access to a slidedeck that includes templates for social media reporting. If you plan to implement social media in your marketing plan, these reporting templates can help you track your progress.
Simple Marketing Plan Template
Of course, this type of planning takes a lot of time and effort. So if you’re strapped for time before the holidays, give our marketing plan.
This tool simplifies yearly planning by asking prompted questions to help guide your process. You’ll be asked to input information about:
- Your annual marketing mission statement, which is what your marketing is focused on for the year.
- The strategy that you’ll take with your marketing throughout the year to accomplish your marketing goals.
- Three main marketing initiatives that you’ll focus on during the year (i.e., brand awareness or building a high-quality pipeline) metrics you’ll use to measure your success.
- Your target goals for those marketing initiatives like generating 100 leads per week.
- Marketing initiatives that are not aligned with your current strategy to stay focused on your goals and activities that will help you be successful.
Once you input all information, the tool will spit out a table (as shown in the image below) that you can use to guide your processes.
Pro Tip: If the tool doesn’t work, clear your browser’s cache or access it in incognito mode.
